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Product Designer pairing visual craft with measurable business impact.

10 years across fintech, enterprise, and startups. Previously at Intuit TurboTax, Slalom Build, Questrade & Sensibill.

2025 October - 2026 May / Lead Product Designer

Driving conversion across the TurboTax acquisition funnel

As the lead designer for TurboTax's top-of-funnel and mid-funnel, I led the design and engineering team to tackle two key conversion problems: improving sign-in rates across top-of-funnel pages and increasing expert-assisted tier selection during onboarding. To scale this, I built the TurboTax.ca front door design system, turning one-off fixes into reusable components that carried across pages.

2024 July - 2024 November / Lead Product Designer

Designing an enterprise scenario planning tool that simplified complex financial workflows

Led end-to-end UX design of an enterprise financial reporting platform for investment performance managers, replacing manual Excel workflows that took 8+ hours per report.

Scenario Builder enterprise platform for investment performance managers

2023 July - 2023 December / Senior Product Designer

Designing a video learning platform

Built a video learning platform from 0 to 1, leading discovery, end-to-end experience design, and visual direction. The design concepts were compelling enough to secure ~$400K in product funding from AWS leadership to continue building.

AWS immersive video learning platform for engineers

2023 January - 2023 June / Design Community Lead

Leading a design learning program that scaled to 30+ designers at Slalom Build

Founded and scaled a designer study group at Slalom Build, growing from 8 to 30+ participants. Built a sustained culture of peer mentorship and continuous skill development across the design team.

Slalom Build design learning community

Thank You.

If you'd like to discuss a project or just grab a coffee and chat, feel free to reach out—always happy to connect! 😊

hjw.chelsea@gmail.comLinkedin